Monday, December 24, 2007

Bernice L. Ross

Bernice L. Ross, Ph.D. and CEO, http://www.realestatecoach.com/
First, what the hell is a 'Real Estate Coach'? The truth really hurts these people, and sites like Housing Panic are purveyors of it. Notice how the reference to Housing Panic is biased. It's not simply called 'Housing Panic', it was called 'fear mongering HousingPanic'. LOL These people are afraid.
(FYI: I'm the CEO of Housing Bubble Hall of Shame®)

An Interview With Bernice Ross, Real Estate Coach:
JIM: ... Do you feel that Realtors are at any risk of disintermediation?
BERNICE: Nope, Absolutely, positively, no way. The reason is that all of these new business models make the same mistake… They think that the website is a substitute for human connection. Look at all the activity on social networking sites. People want to be connected.

JIM: The most visited real estate blog to date is the fear mongering HousingPanic, which only focuses on the glass being half empty for the national real estate market. What's your take on all this housing bubble talk, and what affect (if any) do blogs like HousingPanic have on the current market? And the whole idea, that if it bleeds it leads - is there some sort of self fulfilling prophesy going on here that is having any kind of effect on the market?
BERNICE: Sites like Housing Panic are driving traffic based on fear. It’s too bad, but sex and bad news are what sells. The ironic thing is that if you are interested in the market and are buying, you want a bad market. The message I have for Realtors and your audience, is that if you are thinking of "moving up," you want a bad market. That’s in your favor. You don't want to be moving up in a sellers’ market. If you sell your current home for 30% less of its former value, but are able to move up to a home worth much more, and acquire it at a 30% discounted value, the swing is in your favor. Let's say you sell your home that you paid $300,000 for. Assume you sell it for $240,000, and move into a home that used to be worth $400,000 , but is now worth $320,000. You have just turned a $60,000 down turn into a $20,000 upswing. Your mortgage payment and taxes will be less all the way through your ownership too.
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Again, what the hell is a 'Real Estate Coach'??? But I'm sure Bernice knows all about the use of sex to sell real estate. Read on...

Playing the Sex Card in Real Estate Ads
In one print ad, a woman straddles a shirtless man on a bed next to the words "try this at home" -- home being the new Herald Towers condominiums in midtown Manhattan.
...So now developers are using sex to sell real estate.

Real Estate Transparency: Real Estate Agent Fired for Sexy Slideshow
and...
The Great Debate - Sex and Real estate

2 comments:

Jeff said...

Let's say you sell your home that you paid $300,000 for. Assume you sell it for $240,000, and move into a home that used to be worth $400,000 , but is now worth $320,000. You have just turned a $60,000 down turn into a $20,000 upswing.

HUH? What on earth is she talking about? They just LOST $60 GRAND! How is that a positive? Who cares they buy a house that "used to be worth 400K" - all those prices were mythical and means NOTHING today. Her tortured logic is utterly mind boggling in it's degree of stupidity.....

Frugalgal said...

I agree with you Jeff. But she is a REALTOR so just take what she says with a Grain of Salt ;=0 and have a good chuckle to yourself as to the "stupidity".

Seems to be an inordinate amount of them that tend to live in their own little worlds when it comes to REALITY (no pun intended lol!)